Posts Tagged ‘newsrw’
Today I did a presentation at news:rewired about harnessing the power of online communities. Here’s what I said, and the slides are here.
Lightning definition: what is a community coordinator? I’m embedded in the newsroom, I think about new ways we can engage readers around a story – this might be through comments on site, through social media or a special project designed to engage readers.
The first key point to developing communities in a way which will help your journalism – Be a game player – You can’t just watch or run the game to reach the end goal, you need to play it – sometimes with others – sharing tips and tricks & encouragement along the way – I’m NOT talking about ‘gaming’ in the sense of ‘pretending to be something which you are not’ – I’m talking about the true sense of a game – entering the spirit of teamwork to overcome obstacles and reach a mutual goal. Part of this is about connecting players to each others – which I’ll go into later.
But thinking about that end goal, what’s the motivation for readers when we ask them to get involved? I think our readers are motivated to engage with our content for two reasons – 1) because we’re the Guardian, and 2) because of the news story. Now these may be felt in differing measurements – but those who spend time leaving comments on news stories will certainly have both those of these interests as a motivating factor for getting involved. And engaging readers in a way which shows you understand their passion for the brand and the story will be the first step. Read the rest of this entry »
If you haven’t taken the image let me know so I can contact the person who holds the copyright (but would be even more AWESOME if you were the author).
Some inspiration for slides:
- Pictures which demonstrate engaged communities (I know, right – maybe some Lego men shaking hands or something…. get creative!)
- On that note, ANYTHING LEGO related always works a treat…
- Also, (sounds unrelated but it’s not), there’s a bit when I talk about video games & player participation – maybe Super Mario – feel free to work on this theme
- Readers – what do they look like?
- Likewise, community coordinators?
- Knowledge – I need a slide to represent knowledge. No books please.
- Instagram, the official tool for making things look better. If you send me an Instagram from your daily business, I will almost certainly make use of it somehow
So that should give you something to get on with this weekend 🙂 Just to reiterate, this isn’t me being lazy – but trying to illustrate a point, and at the same time harness the power of the crowd. Plus I’ll post the slideshow and talk here for everyone to see (and everyone who takes part will get a special mention).
UPDATE Mon 9 July: Thanks for the couple of slides sent my way! I’ve finished my presentation now. Thanks to those who took part!
With Storify very much the darling of storytelling tolls at this NewsRewired conference session I’ve pulled in my notes from the session alongside tweets, videos and pictures in a Storify – I’ll be posting here with more from the other sessions I went to soon
Here’s what it said about the session in the agenda:
The opportunities for multimedia storytelling online are vast — from video, photographs and audio to social media, visualisations and mapping — but how can journalists bring together an array of different online platforms to tell stories in the most effective way? This session will look at the collection of tools out there to do just this, and some top tips on how to curate and collect the best content for the platform.
With: Xavier Damman, co-founder, Storify; Adam Westbrook, online video journalist and lecturer and blogger; Stephen Abbott, executive producer, culture, the Guardian and Andy Cotgreave, senior product consultant, Tableau Software.
Adam Westbrook said if he was going to tell the story of the conference session he’d probably use Storify – and with the new media tool in the spotlight I thought it apt to pull together my notes on the session with other tweets, photos, audios and bits of media to tell a snippet of what was said.
On Friday, practitioners, editors and future thinkers in journalism came together to talk about niche websites and the next steps for online at the News:Rewired conference.
I went along to the day and participated in a panel entitled ‘What’s next for niche’ and there have been some great write-ups from the day’s sessions already. Read the rest of this entry »
Tomorrow I’m speaking at News:Rewired – The Nouveau Niche. The panel I’m talking on is called ‘What’s next for niche?’ – essentially it’s going to be a debate about some of the tools journalists can use to help them work online.
The blurb for the afternoon discussion is:
The best minds in online journalism and digital publishing come together to discuss what tools, techniques and platforms specialist journalists should be looking towards.
Other speakers on the panel include Kevin Anderson, Ciaran Norris, Philip Trippenbach and Suzanne Kavanagh. I’m not sure I’d consider myself a ‘best mind’ but I’ll be there to explain a little about some of the tools and technology I use professionally on a day to day basis. Read the rest of this entry »