Today I did a presentation at news:rewired about harnessing the power of online communities. Here’s what I said, and the slides are here.
Lightning definition: what is a community coordinator? I’m embedded in the newsroom, I think about new ways we can engage readers around a story – this might be through comments on site, through social media or a special project designed to engage readers.
The first key point to developing communities in a way which will help your journalism – Be a game player – You can’t just watch or run the game to reach the end goal, you need to play it – sometimes with others – sharing tips and tricks & encouragement along the way – I’m NOT talking about ‘gaming’ in the sense of ‘pretending to be something which you are not’ – I’m talking about the true sense of a game – entering the spirit of teamwork to overcome obstacles and reach a mutual goal. Part of this is about connecting players to each others – which I’ll go into later.
But thinking about that end goal, what’s the motivation for readers when we ask them to get involved? I think our readers are motivated to engage with our content for two reasons – 1) because we’re the Guardian, and 2) because of the news story. Now these may be felt in differing measurements – but those who spend time leaving comments on news stories will certainly have both those of these interests as a motivating factor for getting involved. And engaging readers in a way which shows you understand their passion for the brand and the story will be the first step. Read the rest of this entry »
If you haven’t taken the image let me know so I can contact the person who holds the copyright (but would be even more AWESOME if you were the author).
Some inspiration for slides:
- Pictures which demonstrate engaged communities (I know, right – maybe some Lego men shaking hands or something…. get creative!)
- On that note, ANYTHING LEGO related always works a treat…
- Also, (sounds unrelated but it’s not), there’s a bit when I talk about video games & player participation – maybe Super Mario – feel free to work on this theme
- Readers – what do they look like?
- Likewise, community coordinators?
- Knowledge – I need a slide to represent knowledge. No books please.
- Instagram, the official tool for making things look better. If you send me an Instagram from your daily business, I will almost certainly make use of it somehow
So that should give you something to get on with this weekend 🙂 Just to reiterate, this isn’t me being lazy – but trying to illustrate a point, and at the same time harness the power of the crowd. Plus I’ll post the slideshow and talk here for everyone to see (and everyone who takes part will get a special mention).
UPDATE Mon 9 July: Thanks for the couple of slides sent my way! I’ve finished my presentation now. Thanks to those who took part!
What makes a community manager? This was the title of last Wednesday’s meetup event for the new and growing Community Manager London group.
And a key point of discussion it is too – with many recruitment agencies and companies thinking of employing a community managers and wondering what the role will require.
Steve Ward, founder of Cloud Nine Recruitment who recently ran an award for the ‘community manager of the year 2011’ took us on a whistlestop tour of how the community manager role has evolved form 1998 to present from his perspective in media recruitment.
You can see the slides form Steve’s talk here – which give you a good idea of many of the points covered – the main one I took away from the talk was in some ways how community managers are doing the job the startup CEO used to do – in terms of meeting and knowing intimately the company’s users and target audience – holding the keys to future development and possibly business potential too.
[View this story “What Makes a Community Manager? (#cmLDN March meetup)” on Storify – helpfully curated by Elana Zak]
Thanks to all those who came to the first Community Managed LDN meetup for a Christmas social. We’re kicking off the new year with our first event proper.
It’s on Wednesday 25 January 2012 – from 7pm at Crayon, in Oxford Circus. See my last post on what the meetups are all about here – a friendly informal space to chat about building and developing online communities.
For the first event we’ve got Markham Nolan from Storyful coming to share some thoughts with us about community management in the year to come. Markham is a social media newsgatherer, sourcing and verifying news via social media using old journalism techniques alongside new tools. A core part of this is sizing up and building relationships with online sources and crowdsourced factchecking.
We’ll then have a couple of pitch sessions à la Hacks/Hackers London and some space for anyone to share a story from their community and questions/debate. If you want to take part in any of these slots please email communityLDN@gmail.com.
The very lovely people at Crayon have kindly offered up their cool space in the heart of Oxford Circus for us to meet up in so we’re looking forward to trying out this new space with this new group. Please do say hello to @nathanmiller and the @crayonlondon team to thank them for the room and the Ribena! There are more details on how to get to Crayon and a map here.
So all you need to do is head over to the meetup page here to tell us you’re coming. Once again we’ve organised this via The Community Manager – but you can also find our chat about it on Meegloo here, or follow some of the tweets here. If you add yourself to the London group we’ll keep you updated on future meet ups – where we’re likely to hear from speakers and do some more exciting things.
Also – in case you didn’t know, next Monday it’s #CMAD – community manager action day! Give you nearest communities worker a cupcake, hug, beer or any other sign of your appreciation. It’s an international event (there was an event last year in London too) so get involved via Twitter using the #CMAD hashtag.