How to microblog in high heels

A geek girl's guide to social media and online engagement

Archive for the ‘Online Journalism’ Category

How can online communities assist and enhance traditional journalism? Some notes

On Wednesday this week I’ll be taking part in a panel event run by City University’s Interactive journalism students (they go by the name of ‘interhacktives‘ online) about how community engagement can enrich journalism. 

Also on the panel will be Nick Petrie, my counterpart at the Times, Sarah Drinkwater who runs Google Local, and MSN International editor Tom (aka flashboy) Phillips who also runs Is Twitter Wrong?

The Q&A discussion hopes to answer the following questions:

  • How can online communities assist and enhance traditional journalism?
  • What does a community manager actually do?
  • Which are the most useful social media and online tools?

For my part I will be drawing on three particular examples – both recent and long term – which I think exemplify how engaging with online communities can enhance your journalism.  Read the rest of this entry »

The bottom half of the internet: The counter-attack to the war on online comments

Disclaimer: This post was first drafted on 6 September 2012 in response to the Telegraph article mentioned. It was then put to one side and redrafted on 22 October 2012 in response to Ben Whitelaw’s great piece on the value of comments, then put aside again for a few months. I now feel it’s finally time to hit ‘publish’ after hearing Rob Manuel’s talk at The Story conference 2013.

Rounding up a great day of speakers who highlighted the importance of narrative, emotion, feeling, playfulness and passion in storytelling – Manuel ended with a face slap of an argument against the columnists and online haters who are currently staging a ‘war on comments’ on newspaper sites, and a ‘war on trolls’. Manuel’s brilliantly executed argument – which he has written out in full on his blog – left me feeling now was the time to publish this piece and rewrite my call to action at the end. Some of the examples are contextually relevant to the various times of writing.

There is currently a war on comments. The ‘bottom half of the internet’ – the place where the regular general public go to spew hate and bile into cyberspace (or so certain people are led to believe) below the untouchable ‘above the line’ prose of columnists and real-life paid journalists is being attacked from all sides. New headlines emerge staging a ‘war on trolls‘ and tweets urge you not to read the bottom half of the internet.

This war has been building up over the last two years. Engadget announced in 2010 they were switching off comments forever, Nick Denton announced plans to reinvigorate comments on Gawker by hiding the filth and floating quality to the top, and then Helen Lewis attacked online commenters on the New Statesman, which was followed by this great post ‘in defence of online comments‘ from James Ball. Only in the last month, Tech Crunch switched back from Facebook comments after realising real names really don’t make much of a difference, only to be swamped by more ‘trolls’ and baddies.

Respected journalist Paul Carr was tweeting about the horrendous comments on a news story about a journalist who died, followed by another attack on comments from the Telegraph’s Mic Wright entitled ‘Comments are the radioactive waste of the Web,’ which Mic actually said he could write a book about. Wright’s piece is a more considered and genuinely interesting unpicking of the value of comments which, for the first time in a while, led me to feel I would like to contribute my meagre two pence to the discussion. Read the rest of this entry »

Written by hrwaldram

February 23, 2013 at 8:22 pm

A potted history of community management (and a bright future) – notes from #Vircomm13

In 1996 in San Francisco John Coate was busy coodinating online communities around hyperlocal content. Three years later, Robin Hamman was putting together the BBC manual for ‘online community management’ to help the company navigate through a new world of ‘hosting’ conversatons on message boards and webchats.

The world of dial up modems, lumberjack shirts and floppy disks feels like a long time ago, but the art of community management remains founded on the same principles which made Coate’s The Well and Hamman’s early insights in comment boards successful – transparency, openness, being responsive and affirming members. As Coate summed up:

“It was real people talking about real things that matter to them – that’s why it all mattered.”

On Thursday community and social media managers from London and beyond gathered at the Virtual Community Summit to look back at how far engaging online communities as a practise had come – and gather thoughts on what might lie ahead.

Coate and Ramman took us through their personal history in community engagement with keynote talks – baring stark similarities despite spanning decades and international waters.

But other panel discussions hinted at darker areas of unknown which are growing up with new young digital natives. Dave Miles from the FOSI explained that while new and brilliant tools and technologies emerge, there is a generational gap in online skills preventing parents from being fully equipped to use these tools to protect their children online against safety risks. Sarah Drinkwater from Google’s Local intiative gave a vision for the future – moving from a time when adults read and consumed content, to 30-somethings who read, recommend and share content, to teenagers today who expect to create, share and collaborate on content.

Sarah Drinkwater’s look at content creation for different generations. Photo: HRW

Today, the role of the community manager seems to now be somewhat all encompassing – including aspects of customer care, marketing, brand development and journalism – maybe it always has done. Community managers continue to debate whether they are social media managers and defining job descriptions, and are struggling to manage management and client expectations – highlighted with Tom Messett’s slew of real examples such as regular emails asking “Hi Tom, can we get some Facebook on this?”  With a knowledge gap when it comes to online engagement (alongside a continuing lack of tools to track ROI from community) as well as advances in technology making sure brands keep on their toes – Tamara Littleton highlighted KLM and Lego as good examples of brand engagement – and come prepared for social crisis management.

Still trying to work out how to get community ROI. Robin Hamman at Vircomm. Photo: HRW

Online communities, as Meg Pickard highlighted, have always had a darker side of bullying (trolls), Godwin’s Law, outrage, Lulz. But new trends and behaviours are emerging – kisses at the end of tweets for example, David Dimbleby style curating and hosting of debates, users becoming accountable for their words and actions and a focus on quality not quantity.

But fundamentally, the principles of community engagement remain the same and focus around relationships and connecting people to make something interesting happen. Here was John Coate’s summarising list of a good community manager:

  • Don’t be authoritarian
  • Try to influence and persuade
  • Be affirming of people – find the best part in someone
  • Expect fervor
  • Leave room for making judgement calls
  • Give people to tools to manage the experience themselves

To see more tweets from VirComm13 take a look at vircomm.n0tice.com.

Written by hrwaldram

February 7, 2013 at 10:26 pm

Guardian Facebook page as a network – @RiederB

Visualisation of links form posts on the Guardian Facebook page by Bernhard Rieder

I just wanted to share this awesome visualisation from Bernhard Rieder showing interactions on the Guardian’s main Facebook page. Read more about what it shows here and click on the image to zoom in to see the nodes.

He writes:

One can see a a core of regulars in the middle of the graph, but the main engagement comes from a large majority of users that have only interacted with a single posts. These users drag the big subjects out to the margins in this specific spatialization. Engagement, here, comes from a fleeting audience rather than a more stable group or community.

As someone who runs the main Guardian page and takes a keen interest in the ‘engagement’ and ‘reach’ figures for each post as well as running various stats reports, it’s nice to get this bigger picture overview of how our page works as a network. Nice stuff!

Written by hrwaldram

October 25, 2012 at 6:00 pm

Posted in community, data

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Autumn update: #cmLDN changes and Community Clinics

After a rather long summer break, and with the lovey Elana Zak off to dazzle the world of social media in the States, the cmLDN steering group met this Autumn to discuss going forward with our regular meetup group.

One of the things which we found difficult in our first year was organisation – as busy communities people it wasn’t always easy to find time to arrange venues, speakers and plan meetups around a theme. So with our new steering group recruit Rich Moynihan, we took time to think about what we wanted from a meetup group for community managers in London.

This took me back to days organising the Cardiff bloggers meetups with Ed Walker – which usually attracted about 40 bloggers each month from Cardiff and beyond to chat, drink, share notes and experiences and enrich the blogging community online with face to face gatherings. Part of the reason this worked, I think, was because most of the ‘talks’ were from the bloggers themselves – sharing experiences on a topic in an informal and friendly way. There were many other reasons this group was popular but I think this was one of them.

CmLDN meetup. Photo: Marika Kochiashvili via Twitter

Much like the bloggers in Cardiff, community managers and editors in London tend to work pretty remotely and detached from others parts of the company – often dealing alone with various problems and issues which arise in their communities. So coming together to share ideas, problems and tactics is really important and will develop and increase the quality community management in London and beyond.

So the meetups are being reconfigured to be for community managers about community management – with informal meetings in homes and pubs and the focus on sharing experiences and ideas in an informal, off the record format. Some of the most interesting discussions we had at the meetups in the last year where when a number from the group started to pitch in and a debate began.

We’re moving our organising platform to Facebook (the group is here) and off meetup.com – so hopefully we can have more conversation, link sharing and interaction between meetups – we’ll announce dates and venues on the events page of this group. If you’re a community manager in London, or work with online communities in some way please do request to join the group and get involved! Read the rest of this entry »

Written by hrwaldram

October 22, 2012 at 5:45 pm

#Newsrw: Harnessing the power of online communities

Today I did a presentation at news:rewired about harnessing the power of online communities. Here’s what I said, and the slides are here.

Lightning definition: what is a community coordinator? I’m embedded in the newsroom, I think about new ways we can engage readers around a story – this might be through comments on site, through social media or a special project designed to engage readers.

The first key point to developing communities in a way which will help your journalism – Be a game player – You can’t just watch or run the game to reach the end goal, you need to play it – sometimes with others – sharing tips and tricks & encouragement along the way – I’m NOT talking about ‘gaming’ in the sense of ‘pretending to be something which you are not’ – I’m talking about the true sense of a game – entering the spirit of teamwork to overcome obstacles and reach a mutual goal. Part of this is about connecting players to each others – which I’ll go into later.

But thinking about that end goal, what’s the motivation for readers when we ask them to get involved? I think our readers are motivated to engage with our content for two reasons – 1) because we’re the Guardian, and 2) because of the news story. Now these may be felt in differing measurements – but those who spend time leaving comments on news stories will certainly have both those of these interests as a motivating factor for getting involved. And engaging readers in a way which shows you understand their passion for the brand and the story will be the first step. Read the rest of this entry »

Written by hrwaldram

July 13, 2012 at 3:45 pm

Help me crowdsource slides for my #newsrw presentation

I’m finalising the last touches to my presentation at journalism.co.uk’s news:rewired conference and when thinking about slides to illustrate my presentation, I kept coming back to the idea I that my Twitter & blog followers can probably come up with something more creative and different than I can think of (after exhausting all my creative slide-making juices on my recent Storywheel presentation for #icwsm). What’s more, the presentation is on ‘the power of the crowd’, so I wanted to experiment to see if my crowd to help illustrate various points!
To get involved:
Simply send me the link to your photo/Flickr image/slide via Twitter @hrwaldram with the hastag #SlideforHannah and I’ll pick it up.
If you haven’t taken the image let me know so I can contact the person who holds the copyright (but would be even more AWESOME if you were the author).

Some inspiration for slides:

  • Pictures which demonstrate engaged communities (I know, right – maybe some Lego men shaking hands or something…. get creative!)
  • On that note, ANYTHING LEGO related always works a treat…
  • Also, (sounds unrelated but it’s not), there’s a bit when I talk about video games & player participation – maybe Super Mario – feel free to work on this theme
  • Readers – what do they look like?
  • Likewise, community coordinators?
  • Knowledge – I need a slide to represent knowledge. No books please.
  • Instagram, the official tool for making things look better. If you send me an Instagram from your daily business, I will almost certainly make use of it somehow

So that should give you something to get on with this weekend 🙂 Just to reiterate, this isn’t me being lazy – but trying to illustrate a point, and at the same time harness the power of the crowd. Plus I’ll post the slideshow and talk here for everyone to see (and everyone who takes part will get a special mention).

UPDATE Mon 9 July: Thanks for the couple of slides sent my way! I’ve finished my presentation now. Thanks to those who took part!

Written by hrwaldram

July 6, 2012 at 6:10 pm

Posted in journalism, Online Journalism

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