Guardian Facebook page as a network – @RiederB
I just wanted to share this awesome visualisation from Bernhard Rieder showing interactions on the Guardian’s main Facebook page. Read more about what it shows here and click on the image to zoom in to see the nodes.
One can see a a core of regulars in the middle of the graph, but the main engagement comes from a large majority of users that have only interacted with a single posts. These users drag the big subjects out to the margins in this specific spatialization. Engagement, here, comes from a fleeting audience rather than a more stable group or community.
As someone who runs the main Guardian page and takes a keen interest in the ‘engagement’ and ‘reach’ figures for each post as well as running various stats reports, it’s nice to get this bigger picture overview of how our page works as a network. Nice stuff!