How to microblog in high heels

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Archive for July 2012

#Newsrw: Harnessing the power of online communities

Today I did a presentation at news:rewired about harnessing the power of online communities. Here’s what I said, and the slides are here.

Lightning definition: what is a community coordinator? I’m embedded in the newsroom, I think about new ways we can engage readers around a story – this might be through comments on site, through social media or a special project designed to engage readers.

The first key point to developing communities in a way which will help your journalism – Be a game player – You can’t just watch or run the game to reach the end goal, you need to play it – sometimes with others – sharing tips and tricks & encouragement along the way – I’m NOT talking about ‘gaming’ in the sense of ‘pretending to be something which you are not’ – I’m talking about the true sense of a game – entering the spirit of teamwork to overcome obstacles and reach a mutual goal. Part of this is about connecting players to each others – which I’ll go into later.

But thinking about that end goal, what’s the motivation for readers when we ask them to get involved? I think our readers are motivated to engage with our content for two reasons – 1) because we’re the Guardian, and 2) because of the news story. Now these may be felt in differing measurements – but those who spend time leaving comments on news stories will certainly have both those of these interests as a motivating factor for getting involved. And engaging readers in a way which shows you understand their passion for the brand and the story will be the first step. Read the rest of this entry »

Written by hrwaldram

July 13, 2012 at 3:45 pm

Help me crowdsource slides for my #newsrw presentation

I’m finalising the last touches to my presentation at journalism.co.uk’s news:rewired conference and when thinking about slides to illustrate my presentation, I kept coming back to the idea I that my Twitter & blog followers can probably come up with something more creative and different than I can think of (after exhausting all my creative slide-making juices on my recent Storywheel presentation for #icwsm). What’s more, the presentation is on ‘the power of the crowd’, so I wanted to experiment to see if my crowd to help illustrate various points!
To get involved:
Simply send me the link to your photo/Flickr image/slide via Twitter @hrwaldram with the hastag #SlideforHannah and I’ll pick it up.
If you haven’t taken the image let me know so I can contact the person who holds the copyright (but would be even more AWESOME if you were the author).

Some inspiration for slides:

  • Pictures which demonstrate engaged communities (I know, right – maybe some Lego men shaking hands or something…. get creative!)
  • On that note, ANYTHING LEGO related always works a treat…
  • Also, (sounds unrelated but it’s not), there’s a bit when I talk about video games & player participation – maybe Super Mario – feel free to work on this theme
  • Readers – what do they look like?
  • Likewise, community coordinators?
  • Knowledge – I need a slide to represent knowledge. No books please.
  • Instagram, the official tool for making things look better. If you send me an Instagram from your daily business, I will almost certainly make use of it somehow

So that should give you something to get on with this weekend 🙂 Just to reiterate, this isn’t me being lazy – but trying to illustrate a point, and at the same time harness the power of the crowd. Plus I’ll post the slideshow and talk here for everyone to see (and everyone who takes part will get a special mention).

UPDATE Mon 9 July: Thanks for the couple of slides sent my way! I’ve finished my presentation now. Thanks to those who took part!

Written by hrwaldram

July 6, 2012 at 6:10 pm

Posted in journalism, Online Journalism

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