Archive for July 2012
Today I did a presentation at news:rewired about harnessing the power of online communities. Here’s what I said, and the slides are here.
Lightning definition: what is a community coordinator? I’m embedded in the newsroom, I think about new ways we can engage readers around a story – this might be through comments on site, through social media or a special project designed to engage readers.
The first key point to developing communities in a way which will help your journalism – Be a game player – You can’t just watch or run the game to reach the end goal, you need to play it – sometimes with others – sharing tips and tricks & encouragement along the way – I’m NOT talking about ‘gaming’ in the sense of ‘pretending to be something which you are not’ – I’m talking about the true sense of a game – entering the spirit of teamwork to overcome obstacles and reach a mutual goal. Part of this is about connecting players to each others – which I’ll go into later.
But thinking about that end goal, what’s the motivation for readers when we ask them to get involved? I think our readers are motivated to engage with our content for two reasons – 1) because we’re the Guardian, and 2) because of the news story. Now these may be felt in differing measurements – but those who spend time leaving comments on news stories will certainly have both those of these interests as a motivating factor for getting involved. And engaging readers in a way which shows you understand their passion for the brand and the story will be the first step. Read the rest of this entry »
If you haven’t taken the image let me know so I can contact the person who holds the copyright (but would be even more AWESOME if you were the author).
Some inspiration for slides:
- Pictures which demonstrate engaged communities (I know, right – maybe some Lego men shaking hands or something…. get creative!)
- On that note, ANYTHING LEGO related always works a treat…
- Also, (sounds unrelated but it’s not), there’s a bit when I talk about video games & player participation – maybe Super Mario – feel free to work on this theme
- Readers – what do they look like?
- Likewise, community coordinators?
- Knowledge – I need a slide to represent knowledge. No books please.
- Instagram, the official tool for making things look better. If you send me an Instagram from your daily business, I will almost certainly make use of it somehow
So that should give you something to get on with this weekend 🙂 Just to reiterate, this isn’t me being lazy – but trying to illustrate a point, and at the same time harness the power of the crowd. Plus I’ll post the slideshow and talk here for everyone to see (and everyone who takes part will get a special mention).
UPDATE Mon 9 July: Thanks for the couple of slides sent my way! I’ve finished my presentation now. Thanks to those who took part!